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Friday, August 31, 2007

Door-to-Door Salesman

I always had a summer job; had to.  Mother said so.  Throwing newspapers.  Mowing lawns.  And for four years working in state offices here in Missouri’s Capital City.  I absolutely hated the state jobs--filing mostly.  So, when a guy recruited me to sell books door-to-door after my junior year in college, I picked up a sample case and went.

For four years, three months each summer, I knocked on doors for the Southwestern Company: first in Covington, KY; then Greensboro, NC; then Ebensburg, PA; and finally in Lancaster, PA.   Sue was with me three of those four summers.  The work was hard.  Just walking up to each door, knocking and getting in for a demonstration was challenging.  And I had to make 30 demos a day; six days a week.

I made very good money but more importantly, I learned selling.  The last three years I took a team of men with me, so I learned managing.  And I learned about myself.  In fact, I credit those four years with Southwestern as valuable as my college education.  I came to believe in myself.  And therein was the spark, I think, that led to the creation of Learfield. 

--clyde

Wednesday, August 29, 2007

College

I went to Central Methodist College to become a dentist for two reasons. Central’s record for placing students in dental schools was among the best in the Midwest, and my girlfriend, Sue, was going there. You can guess which reason influenced me the most. Ah, love.

On AirEarly in my freshman year I joined the staff of the campus radio station, KMOE. I was a disc jockey; er, an announcer. I absolutely loved it. I loved everything about it.  It became my passion over my entire four years. One of the cool things we did was home and away play-by-play of “The Eagles’” games.  I recall how exciting it was to have the live feed from Liberty, Mo. when we played the hated William Jewel Cardinals. Big stuff in 1964.

My dental studies were moving along fine but my upper-level chemistry courses just weren’t as exciting as doing daily news broadcasts or the Beatles rockin’ out. So in my junior year, I made the big decision to quit dentistry and move into journalism.

Sue and I graduated in 1966; married the day before we graduated. Then we moved back to Jefferson City where she taught seventh graders and I commuted to Columbia for graduate school. At Central I'd found my passion. Later, at Mizzou, I discovered journalism. 

--clyde

Friday, August 24, 2007

Brownfield's First Day

It was January 2, 1973. In a memo to the nine affiliate radio stations we said:

"The essence of our existence is to provide solid, high-quality, information to the farmers of Missouri and at the same time provide an opportunity for each member station to realize a good profit because of increased listenership and added sales.  Or, in a few words: good--not fancy."

There was no opening theme or billboard. We called ourselves "The Missourinet" which reflects the smallness of our thinking. It wasn't long before we outgrew Missouri AND we'd added news programming in an additional network using "Missourinet". 

On that January 2nd, we fed eleven programs a day to nine affiliates: Boonville, Brookfield, Cameron, Lexington, Marshall, Moberly, Sedalia, Trenton and Warrensburg. Our studios were on West Dunklin Street in Jefferson City; unfortunately we haven't located a picture. There were just two of us: Derry and me. I operated the equipment and Derry talked. 

The air-check below --from KTTN, Trenton-- runs about 10 minutes and features our 6:40 am market report on January 23, 1973. It will give you an idea of how we sounded on a local station. While the first two commercial positions are for the network, we obviously hadn't sold them.

Today the Brownfield Network continues with the same mission articulated in 1972. And, candidly, the information today sounds very similar: "good, not fancy." Except we feed over 30 programs each day to 258 radio station affiliates across America's farm belt. 

Download MP3

--clyde

Thursday, August 23, 2007

35 Years of us...

Clyde and DerryIt was some 35 years ago that some of us began building this company. What started as a dream for me in college began to come to reality in late summer of 1972. By October I'd written a very rough business plan and we were incorporated on November 1st as Missouri Network, Inc., a name we later changed. Our first broadcast was on January 2, 1973.

Over the next year or so in this blog, I am going to write about the highlights (and lowlights) of this adventure. Much of this will come from substantiated facts; but alas, much will also come from memory; so forgive errors please. I think it's fascinating, but of course I would, since I've been such a part of this history. But I truly think you'll enjoy learning about how we got to where we are today. You're very much a part of this story. And, since this is my blog, I'll get to editorialize, or comment, as I see fit. And, I will.  Finally, I hope you'll comment or question in the space provided.  Let's make this interactive. And, enjoy.

--clyde 

Wednesday, August 22, 2007

Phil Atkinson and Jeff Martin Elected Officers

Jeff and PhilLast night we announced and celebrated the election of Phil Atkinson and Jeff Martin as company Vice Presidents.  Neither was aware, so the dinner was delightful for that reason alone. Phil was there with his wife, Sheri; and Jeff with Cathy.  Sue and I, Roger and Cheri, and Paul and Katie joined in the celebration at the Jefferson City Country Club.  Phil is head of Information Technology; Jeff heads up Human Resources.

Phil came to Learfield from TCI 13 years ago, August 23, 1994, as an engineer.  When computer technology began to overwhelm us, Charlie asked him for help.  Eventually he had his own department. He has 12-year old twins: Sam and Megan.

Jeff was hired from the State of Missouri on July 6, 1999 to oversee our HR area--something new for us back then. He has two boys, Evan and Aidan and a little girl on the way!

Join me in congratulating Phil and Jeff.

-- clyde

Monday, August 20, 2007

Living the Country Life launch date approaching

I posted previously on Living the Country Life, the newest venture for our News Division.  It consists of radio, TV, web and a magazine... all geared toward the rural lifestyle (people that live in the country but work in the city).

News Ops Director Scott Brandon reports on last week's meeting of the Living the Country Life team at the Meredith offices (our JV partner) in Des Moines:

LCL Team "Launch is just a few weeks away and the team used this time to finalize sales strategies, program direction, web design and have a little fun too. The opening introduction rules were to say your name, title and give one fact about yourself that no one knows. I've been sworn to secrecy but I can tell you that someone in that group holds a park record for rollercoaster rides, another hates cats, one can do a very fascinating spoon trick, and there's even a former "wrestler" in the bunch."

-- Clyde

Thursday, August 16, 2007

Art Chansky winner of 2007 Chairman's Cup

Clyde and Art

Congratulations to Art Chansky, winner of the 2007 Chairman's Cup sales competition. Art and four others were inducted into the Chairman's Club a month ago and Art received the award today in Chapel Hill. Along with the crystal Chariman's Cup, Art received a check for $10,000, in recognition of his leadership in new sales development [photo]. This is the second time Art has won the Chairman's Cup competition. Art's wife, Jan, help orchestrate today's surprise ceremony.

--Clyde

Wednesday, August 08, 2007

University of Montana teams with Learfield Sports

Grizzly_sp More great news on the Learfield Sports front. I am proud to announce our brand-new relationship with the University of Montana. Effective this fall, we begin a 10-year term with the Grizzlies, our second partner school in the Big Sky Conference, joining Montana State.

We have acquired the business of Terry Pugh (Virtu Consulting), a former Grizzly football player who previously managed the rights. We will administer Montana's athletic rights through 2017 and oversee certain sponsorship rights for all signage and video board advertising at Washington-Grizzly Stadium and Adams Center-Dahlberg Arena, as well. 

We're excited for the opportunity to work with Athletic Director Jim O'Day and his entire team at Montana. Keep watching the blog for the official press release announcement and to learn about our "Grizzly Sports Properties" staff.

-- Clyde

Can you hear us now?

Onair "Clearing" (signing up) radio stations has always been a significant task in our business and it’s no different today. It’s a sales job, convincing station managers and program directors that what we have to offer --farm news, college sports, special programs, whatever-- is worth having on their stations.  And that what we're offering is better than what they have on the air now. As a former Learfield clearance dude used say, "There’s no dead air." (To put one of our shows on means they have to remove something they're currently airing)

It's a good trick and our gang does it better than just about anybody.  Right now, we’re closing some final affiliation deals for the sports season, doing sign-ups for shows like Titletown and Football Friday Night, and rolling out a new national program connected to our new Living the Country Life joint venture.  Our affiliate executives are working hard, making the calls…allowing us (and our clients) to be heard!

--clyde

Tuesday, August 07, 2007

New look, new faces in Learfield newsrooms

Our news network newsrooms have a fresh new look and some fresh new faces.

Pat Curtis At Radio Iowa, Pat Curtis joined us from WHO in Des Moines. Pat is a native of Williamsburg and grew up listening to WMT and WHO.  He went to the University of Northern Iowa and worked at KGCI in Grundy Center, KXEL in Waterloo and at WHO. In ins spare time, Pat plays in a punk rock band called "North of Grand."

Terry James Terry James is the new news director for the Nebraska Radio Network. Terry works in Lincoln at the KLIN studios and will primarily cover the capitol. He comes to us from WISN in Milwaukee and was previously at WOC in Davenport. Terry has won a lot of awards for his work including kudos from the Iowa Associated Press and the Iowa Broadcast News Association.

Bill Pollock And, finally, Bill Pollock makes the leap from Affiliate Manager for Learfield Sports to Sports Director for the Missourinet [video]. He'll also serve as Sports Director for the Nebraska Radio Network. His new position will also give him more time to play racquetball. 

Please welcome them all.

--Clyde

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