Dress For Success

In the mid-seventies researcher John Molloy wrote a book of this title.  The gist of it was that people judge you by how you look.  He proved it by 15 years of research.  Better dressed people get into see people more easily; “strongly-dressed” people get their way.  He proved—through research—how the clothes on your back put financial success in your pocket.  The book is out of date, so don’t rush out and buy it.  And, I quite agree, that somehow it seems wrong to make an initial judgment of a person solely on attire.

 

The fact remains—like it or not—that your influence is tied to how you dress.  In the first place, you’ll feel better about yourself when your shoes are newly-shined, when your slacks have a crisp crease and your dress shirt was professionally-laundered (and similar high quality attire for our female executives).  Your clients will judge you by how you dress; always look better than they do! 

--clyde