We're Going to Work for the Big Ten Conference!

We've been asked to enter into an exclusive partnership with one of the nation's oldest and most prestigious athletic conferences to deliver strategic corporate initiatives. Greg Brown and Mike Behymer worked together on this piece of new business. Brown says Learfield will develop an exclusive corporate partner platform through an entity to be called Big Ten Sports Properties to be located at or near the Big Ten offices outside of Chicago in Park Ridge. 

Mike tells me the Conference expects us to use media, corporate hospitality, the presentation of sponsorships of select championships and tournaments, venue exposure, branding opportunities and product sampling. "As you know", Mike says, "we're already aligned with six of the 11 Big Ten schools:  Indiana, Iowa, Minnesota, Penn State, Purdue and Wisconsin."

Conference Commissioner, Jim Delany, says: "We have a deep respect and admiration for what Learfield Sports does for its existing partners and firmly believe they are the right partner for us as we look to bolster our corporate partner initiative and other overall marketing efforts."  I went along with Greg and Mike to Chicago last week as we met with Brad Traviolia about this new project for us.  And, I must tell you how excited I am as we begin work for them.  I think we'll do an impressive job.  [Full news release]

--clyde

Comments

[Sarah Andrews]

Very cool! Congratulations!