The Effectiveness of Advertising

Did you ever wonder if the advertising we're selling works?  Has a client ever remarked: "You know, I think I'm wasting my money!"

You could learn tons about the impact of each message by listening to one of our users:  Carl Landwehr and Stacey Kromer of the Vitae Caring Foundation.  Landwehr is a sociologist. This quiet, almost shy, scientist  studies people's attitudes. He learns how they feel about things. His particular field of work is the highly-charged emotional area of abortion. While Carl is against abortion, he isn't one of those hate-filled meanies.  In fact, he is very respectful of those who are pro-choice. For over two decades Carl has researched abortion attitudes of women considering an abortion. He scientifically studies their responses to creative commercials and then he places those ads that perform best on radio and television. After the spots air, post testing is done. Now airing nationally, ads on our Missouri Tiger broadcasts were his first!  Doug Bax showed Carl how right the audience was, and continues to be. Not only do attitudes among young women change after a schedule; but the number of abortions goes down!  Here's my point:  we deliver the audience!  It's up to the client to creative strong, effective, tested, ads that sell.

Debbie Stokes and Stacey were in Dallas this week and while there they presented us with an "Equal Opportunity in Media" award [larger photo]. Greg and Andy accepted on all our behalf.

We're particularly proud of Stacey because she worked at Learfield for many years and now she's a leader in this wonderful business of changing attitudes.

--clyde